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Services marketing : people, technology, strategy

By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher [Auth.] | Chatterjee, Jayanta [Auth.].
Publisher: Noida : Pearson , 2018Edition: 8th Ed.Description: 817 p.ISBN: 9789332587687.Subject(s): Service industries--Marketing | Professions--Marketing | Customer services--Marketing | Marketing--Management | Relationship marketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Ravi J. Matthai Library, IRMA
658.8 W4 S3 (Browse shelf) Available 44202

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