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Services marketing: integrating customer focus across the firm

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo [Auth.] | Gremler, Dwayne D [Auth.] | Pandit, Ajay [Auth.].
Publisher: Chennai : McGraw Hill Education, 2018Edition: 7th ed.Description: 582 p.ISBN: 9789353160777.Subject(s): Service industries - Marketing | Customer services | MarketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Ravi J. Matthai Library, IRMA
658.8 Z3 S3 (Browse shelf) Available 44203

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