Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo [Auth.] | Gremler, Dwayne D [Auth.] | Pandit, Ajay [Auth.].
Publisher: Chennai : McGraw Hill Education , 2018Edition: 7th Ed.Description: 582 p.ISBN: 9789353160777.Subject(s): Service industries--Marketing | Customer services | MarketingDDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Ravi J. Matthai Library, IRMA
658.8 Z3 S3 (Browse shelf) Available 44203

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha