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Marketing channel strategy : an omni-channel approach / Robert W. Palmatier, Eugene Sivadas, Louis W. Stern and Adel I. El-Ansary

By: Palmatier, Robert W.
Contributor(s): Sivadas, Eugene Stern, Louis W. El-Ansary, Adel I [Auth.].
Publisher: New York : Routledge , 2020Edition: 9th ed.Description: 373p.ISBN: 9780367423957.Subject(s): Marketing channels Marketing--ManagementDDC classification: 658.87
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Item type Current location Call number Status Date due Barcode
Books Books Ravi J. Matthai Library, IRMA
658.87 P2 M2 (Browse shelf) Available 44429

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